This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees' university brand commitment…

Increasing competition within the Lithuanian educational market has paved the way for an analysis of the complex choice processes enrollees undergo in selecting a higher education institution. This research examines the concept of consumer value and its interpretation in the Lithuanian higher education setting. Based on data collected from 445…

Unlike in the US and other western countries, the higher education market in Germany has been sheltered from competition. This changed recently, when a governmental "excellence initiative" began to allocate substantial supplementary funds dependent on higher education institutions' performance, in 2005. This study is aimed at assessing…

Purpose: This paper aims to develop a clearer understanding of the role of business education and business schools in fostering global mobility. As business schools seek to educate managers who can work globally and adjust to new business and cultural environments, it is important to assess which specific dimensions of business education, such as…

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

Previous research has found that the images of universities formed by prospective students greatly influence their choices. With the advent of international branch campuses in several higher education hubs worldwide, many international students now attempt to construct images of these institutions when deciding where to study. The aim of this…

Despite entering higher education in good numbers, candidates from some black and minority ethnic groups are concentrated in less prestigious institutions. A similar pattern is evident in candidates' applications, raising important questions about the role of "self-exclusion". Statistical analysis confirms that candidates from some…

The study was based upon surveying colleges/schools of education with graduate programs from the "US News and World Report" "Best Education Schools 2011" (N = 89). Results indicated that greatest time was spent on data collection, data management, and compilation; while least time was focused on instrument technical…

This quantitative study is concerned with what determines prospective university students' first choice between universities of different status. The results suggest that examination performance, going to an independent school and fear of debt independently affect students' decisions. Social factors and students' perceived level of information on…

We present a data-based perspective concerning the recent "Maclean's" magazine rankings of Canadian universities, including cluster and other analyses of the 2007 and 2008 data. Canadian universities empirically resemble and relate to each other in a manner different from their formal classification and final rank ordering in the…

This study extends analysis of geographic literacy further by examining the relationship of geographic knowledge with the primary goal of geographic educators--cultivation of cultural understanding and moral sensitivity for global citizenry. The main aim is to examine contributors to moral formation during the university years based on a survey…

Purpose: The purpose of this paper is to examine how a graduate institute at National Chiayi University (NCYU), by using a model that integrates analytic hierarchy process, cluster analysis and correspondence analysis, can develop effective marketing strategies. Design/methodology/approach: This is primarily a quantitative study aimed at…

An analysis of ranking data, taken from "Maclean's" magazine's 2001 rankings of the 47 Canadian universities, is presented. Consistent with previous research, the rank data show that the specific measures and indices used by the magazine are inconsistently related to each other and to the universities' final assigned rankings. Some…

This article introduces cluster analysis and reference set analysis as tools for understanding structure, identity, and aspiration in complex organizational fields. Cluster analysis is used to identify the structure of the organizational field in American four-year colleges and universities. The article shows that presidential choices of reference…