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Direct linkHoughton, David M.; Schertzer, Clint; Beck, Scott – Marketing Education Review, 2018
Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline…
Descriptors: Business Administration Education, Course Descriptions, Curriculum Design, Curriculum Development
Mousa, W. A. – IEEE Transactions on Education, 2012
The purpose of this paper is to share the experience gained in, and the efforts made toward, introducing and implementing a new course in the challenging and important area of geophysical signal processing at the Electrical Engineering (EE) Department, King Fahd University of Petroleum and Minerals (KFUPM), Dhahran, Saudi Arabia. The new course,…
Descriptors: Foreign Countries, Interdisciplinary Approach, Engineering Education, Geophysics
