The world of Higher Education has been evolving for some time. From only offering classes in a traditional face-to-face format, to correspondence classes, higher education now has the ability to teach fully online courses and programs. However, no matter how classes are taught, the primary goal in Higher Education has always been to educate…

This doctoral research study examined how nontraditional students from different generations experience returning to college to gain insight into their media and technology usage habits and determine how those differences might influence enrollment marketing practices. The study was designed and administered using relationship marketing as a…

Since the early 1980s, exposure to digital technologies/devices has occurred on a wide cultural/societal level. Numerous writers have posited their impressions of these encounters often times suggesting an ease, comfort, and acceptance on the part of the users, especially those born in 1980 or later. This study examined the ongoing relationship…

While the perception exists that today's university students are digital natives, comfortable with all forms of new media and digital technology, previous research has suggested that there may be limits to our students' media savvy. This study considers the extent to which students possess competencies related to the message communication…

Educators need insight into what instructional strategies are effective in the online environment, but few researchers have contrasted threaded discussion strategies and measures of student performance using a quantitative approach. Also, the effectiveness of threaded discussion strategies across all student generation groups or between genders is…

As part of the Visual Learning Lab's initiative of promoting visual learning supported through technologies in Higher Education, this VLL funded study explored part-time mature doctoral students' use and perceptions of a mobile device in support of their research activities. The study was conducted by the Graduate School in collaboration with the…

There have been many attempts to define the generation of students who emerged with the Web and new digital technologies in the early 1990s. The term "digital native" refers to the generation born after 1980, which has grown up in a world where digital technologies and the internet are a normal part of everyday life. Young people…