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Direct linkDorland, AnneMarie – Marketing Education Review, 2023
The development and enhancement of creative thinking capacities is essential to marketing students' success. But despite marketing students' need to enhance and evidence their creative capacity skill set for the careers of the future, there exist few available models for marketing educators to introduce creative thinking skill development. This…
Descriptors: Creativity, Creative Development, Creative Thinking, Skill Development
Download full textLuo, Lingling; Li, Peng; Zhang, Ping – Asian Journal of Education and Training, 2017
In order to test the feasibility of the curriculum system of TRIZ used in humanities and social science majors, this study will test whether it is effective to cultivate students' creativity and to train their ability to solve problems. This study designs the randomly experimental targets in the two control groups for pretest and post-test. This…
Descriptors: Humanities Instruction, Feasibility Studies, Comparative Analysis, Creativity
