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Direct linkWilkins, Stephen; Huisman, Jeroen – Studies in Higher Education, 2015
Previous research has found that the images of universities formed by prospective students greatly influence their choices. With the advent of international branch campuses in several higher education hubs worldwide, many international students now attempt to construct images of these institutions when deciding where to study. The aim of this…
Descriptors: Higher Education, College Applicants, Reputation, Performance Factors
