Students value school success but often experience classroom norms implying that learning is easy and succeeding in school is not difficult. Applying an identity-based motivation (IBM) lens highlights three ways succeed-with-ease-not-effort norms can undermine students' grades and increase their risk of course failure. Succeed-with-ease-not-effort…

Classroom activities aimed at changing students' identity-based motivation (IBM) improve student outcomes by helping students experience school as the path to their adult future identities and their difficulties along the way as signals of the importance of schoolwork. One way to scale these effects would be to have teachers deliver IBM…