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Direct linkStiller, Klaus D.; Jedlicka, Rosemarie – Australasian Journal of Educational Technology, 2010
In instructional multimedia design, it is often recommended that text accompanying pictures be presented in a personalised style to promote learning. The superiority of personalised over formal text is may be explained using social agency theory (Mayer, 2005b), but it has not been investigated empirically whether such effects are valid in…
Descriptors: Computer Assisted Instruction, Prior Learning, Grade 10, Instructional Design
