Aging covers and those that miss their mark and lead to sluggish sales are often targeted for makeovers, many times with good results. Up to 75 percent of Viking's books get redesigned, says Assistant Art Director Jim Hoover, because the publisher sees it as a chance to reintroduce a book to the market. Makeovers are considered the fountain of…

The Chinese writing system has traditionally organized the typographic text vertically, with one square-shaped character placed on top of another. With the influence of globalization, an increasing number of reading materials have been presented in the Western horizontal format, including school textbooks for children in Taiwan. This study looked…