This article explores and explains the subjectivity of self-helping adult learners, as depicted in contemporary, best-selling self-help books. It interrogates how those self-help texts embody particular features of self-helping subjectivity by appropriating neoliberalist perspectives on self and the world. It illuminates four salient features of…

Numerous scholars have documented and critiqued the predominance of neoliberal policies and rationalities shaping adult and continuing education around the world. Contemporary sociologists have argued that neoliberal citizens are characterized by hyperindividuality and a strong sense of personal autonomy. Self-help reading is widely viewed as one…