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Direct linkFanning, Elizabeth; Bunch, John; Brighton, Catherine – International Journal on E-Learning, 2011
The purpose of this study was to compare the production processes and approaches for user engagement of virtual environments created for learning or commercial and entertainment purposes, specifically through online games and 3-D online spaces. This study used a qualitative, multiple case study approach based on interviews with developers of…
Descriptors: Advertising, Observation, Virtual Classrooms, Innovation
