This article explores and explains the subjectivity of self-helping adult learners, as depicted in contemporary, best-selling self-help books. It interrogates how those self-help texts embody particular features of self-helping subjectivity by appropriating neoliberalist perspectives on self and the world. It illuminates four salient features of…

The researcher analysed two women's uses of popular culture texts on the island of Hawai'i. They read these texts in order to learn about, and manage, their health problems. These vernacular texts were different from the institutional texts that were prescribed to them by their doctors, as well as the commercial ones that were in the literacy…