In today's competitive job market, marketing and sales graduates must be equipped with advanced technology skills to thrive, particularly in utilizing Customer Relationship Management (CRM) systems. This research examines the critical need for CRM skills within marketing and sales education and explores how integrating CRM training into curricula…

According to employers, college graduates should possess interpersonal skills including the ability to work in and lead teams. Many instructors incorporate group projects in their courses to encourage student development of teamwork and leadership skills through experience. Research suggests, however, these skills must be taught explicitly. To…