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Direct linkAna María Rojo López; Katarzyna Anna Nowak – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2025
The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…
Descriptors: Advertising, Language Role, English (Second Language), Second Languages
