ERIC - Search Results

Publication Date

In 2026	0
Since 2025	1

Descriptor

Artificial Intelligence	1
Business Education	1
Computer Software	1
Course Descriptions	1
Curriculum Design	1
Departments	1
Education Work Relationship	1
Educational Change	1
Educational Policy	1
Experiential Learning	1
Higher Education	1
Internet	1
Learner Engagement	1
Marketing	1
Online Systems	1
Outcomes of Education	1
Salesmanship	1
Teaching Methods	1
Technology Integration	1
More ▼

Source

Marketing Education Review

Author

Andrew J. Dahl	1
James W. Peltier	1
Pavan Rao Chennamaneni	1
Victor A. Barger	1

Publication Type

Journal Articles	1
Reports - Evaluative	1

Education Level

Higher Education	1
Postsecondary Education	1

Audience

Location

Laws, Policies, & Programs

Assessments and Surveys

What Works Clearinghouse Rating

Showing one result Save | Export

"A How-to-Guide for Bringing Artificial Intelligence into Life in Your Marketing Curriculum: A Blueprint for Student Learning and Success"

Peer reviewed

Direct link

Victor A. Barger; Pavan Rao Chennamaneni; Andrew J. Dahl; James W. Peltier – Marketing Education Review, 2025

The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…

Descriptors: Business Education, Marketing, Artificial Intelligence, Teaching Methods