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Direct linkDebika Sihi; Abigail Ryan – Marketing Education Review, 2025
The rapid adoption and evolution of generative artificial intelligence (AI) tools like ChatGPT and Gemini have impacted marketing education and practice. This paper introduces a prompt engineering assignment that utilizes generative AI to build critical thinking skills through the development of keyword research strategies, customer profiles, and…
Descriptors: Marketing, Business Education, Artificial Intelligence, Technology Uses in Education
April F. Kemp; J. Ricky Fergurson; David E. Fleming; Timothy D. Butler – Marketing Education Review, 2025
In today's competitive job market, marketing and sales graduates must be equipped with advanced technology skills to thrive, particularly in utilizing Customer Relationship Management (CRM) systems. This research examines the critical need for CRM skills within marketing and sales education and explores how integrating CRM training into curricula…
Descriptors: College Graduates, Marketing, Business Education, Sales Occupations
