Variation occurs in sign languages, just as in spoken languages. Lexical variation is very common and has been related to individual schools for the deaf, so-called "schoolization," rather than only to region or other common sociolinguistic factors, such as gender, social class, etc. (Baker et al. 2016). This study investigates lexical…

Name sign systems have been described in many deaf communities around the world. The most frequent name sign types are associated with an individual's appearance, for example, a signers' hairstyle, clothes, and physical features such as height, weight, etc. However, a recent study that examined name signs in Swedish Sign Language, for example,…

This study approaches multilingualism on Phuket Island by means of a linguistic landscape (LL) analysis. The data in this study consists of 185 photographs of shop signs taken from popular streets on the island. They were analyzed via a mixed-methods approach. It was found that different languages were purposely chosen to indicate or showcase the…

This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…