The Scandinavian concept of "friluftsliv" has become established in the international literature on outdoor life. However, when emphasising "friluftsliv" as a recreational way of outdoor life, other understandings and nuances are disguised. With a post-colonial and Indigenous methodological perspective, the authors argue that…

The anthropocentric direction of modern linguistic research is of particular interest when studying animal tales. It highlights the importance of considering specific categories of verbal signs that shape ethnocultural marking and the worldview characteristics of an ethnic group. This study aimed to analyze animal tales using animalistic…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Drawing on the perspective of decolonizing methodology, this paper problematises the conventional interview technique of avoiding yes-or-no questions introduced by handbooks of research methods in applied linguistics. By demonstrating how this interview technique was found unsuitable in the first author's ethnographic study of multilingualism with…

This article focuses on cultured identity construction via linguistic stylization among young domestic and external Chinese migrants. Based on ethnographic fieldwork in Beijing, China and the Netherlands, this study contends that self-defined "Hanfu" fans stylize the classical "Wenyan" register to invoke and align with a…

This study investigates how cultural norms influence English language communication by examining speech acts and politeness strategies in informal digital discourse. Focusing on ten YouTube interviews--five from Thailand's KND Studio and five from China's ICON--the study analyzes how Thai and Chinese hosts and guests use English as a lingua…