This exploratory study investigates the convergence of marketing communications and AI-powered technology in higher education, adopting a perspective on student interactions with generative AI tools. Through a comprehensive content analysis of learners' responses, we employed a blend of manual scrutiny, Python-generated Word Cloud, and Latent…

The rapid integration of artificial intelligence (AI) into higher education has revolutionised academic research and teaching, offered transformative opportunities while raising significant ethical challenges. This Delphi study investigates the ethical dilemmas and institutional requirements for maintaining academic integrity in AI-driven…

Curricular design in higher education significantly impacts student success and institutional performance. However, academic programs' complexity--shaped by pass rates, prerequisite dependencies, and course repeat policies--creates challenges for administrators. This paper presents a method for modeling curricular pathways including development of…

Aim/Purpose: The purpose of this study is to review and categorize current trends in student engagement and performance prediction using machine learning techniques during online learning in higher education. The goal is to gain a better understanding of student engagement prediction research that is important for current educational planning and…

E-learning readiness (ELR) is critical for implementing digital education strategies, particularly in developing countries where online learning faces unique challenges. This study aims to provide a concise and actionable framework for assessing and predicting ELR in Algerian universities by combining the ADKAR model with advanced machine learning…

Background: This study explored the factors that influence the balance between academic integrity and the effective use of GenAI tools in higher education. It focused on the role of institutional guidelines in enhancing the responsible use of GenAI technologies to enhance academic integrity. Objectives: The study was theoretically grounded in the…

This study provides a thorough bibliometric analysis of the research landscape concerning the application of soft computing in higher education. This study collects 5,140 pieces including books, book chapters, journal articles published in respected journals, and conference papers presented at notable international conferences that were published…

At present, the traditional education quality evaluation system has some problems, such as insufficient data processing ability and poor real-time performance, which is difficult to meet the needs of teaching quality improvement in rapidly developing higher vocational colleges. In order to solve such problems, this paper designs an intelligent…

This study examines the opportunities and challenges of employing ChatGPT in higher education, identifies essential user competencies, and evaluates its impact in the absence of formal policy guidelines. A qualitative case study design involved interviews with 10 faculty members and 10 students at a federal university in the United Arab Emirates.…

In response to the significant disruption posed by emergent AI technology, we propose a four part framework for teaching and learning practice and development. Rather than focus on the specific technologies of the moment, this framework provides actionable suggestions for individuals with varying views of AI and its positive and negative…

In depth exploration of how the pandemic has reshaped the education ecosystem over the past three years, especially in the context of the surge in demand for online education courses and learning platforms, this article focuses on the field of student ideological and political education, and innovatively constructs a moral and political education…

This edited volume provides a comprehensive examination of the intersection between internationalization of higher education and digital transformation, with a focus on insights from Morocco. Through a series of chapters authored by experts in the field, the book covers a wide range of topics, including critical thinking in intercultural…