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Direct linkRaymond MacDermott; Dekuwmini Mornah; Helen MacDermott – Marketing Education Review, 2025
Formative assessments, such as exit tickets, are effective tools for enhancing student reflection and understanding. While prevalent in K-12 education, their application in higher education remains underexplored. This study investigates the implementation of exit tickets in an undergraduate Principles of Marketing course, aiming to evaluate their…
Descriptors: Marketing, Business Education, Formative Evaluation, Undergraduate Students
