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Mohammad Saleh Torkestani; David B. Dose; Taha Mansouri – Marketing Education Review, 2025
The advancement of artificial intelligence is reshaping the marketing landscape, underscoring the need to integrate prompt engineering into marketing education. This study presents a conceptual framework for embedding prompt engineering within marketing curricula, rooted in established educational theories. An integrative literature review and…
Descriptors: Business Education, Artificial Intelligence, Computer Literacy, Marketing
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Wei Wei; BinBin Zhu; Ning Ding – Education and Information Technologies, 2025
The promotion and implementation of programming education in primary and secondary schools in the intelligent era are associated with high-quality information technology (IT) teachers who possess programming literacy. IT teachers' programming literacy requires a scientific and reasonable index system for quantitative evaluation. On the basis of…
Descriptors: Information Technology, Computer Science Education, Programming, Computer Literacy
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Ricardo Alberto Reza Flores; Citlali Michélle Reza-Flores; Cristinao Galafassi; Abril Acosta-Ochoa; Rosa Maria Vicari – Journal of Pedagogy, 2025
This study examines how secondary-school students recognize and relate to artificial intelligence (AI) and the meanings they attribute to it in their everyday lives. Using a quantitative, descriptive, cross-sectional design, we explore the subjectivities of a purposive sample of 576 students from both public and private schools. The analysis…
Descriptors: Secondary School Students, Artificial Intelligence, Ethics, Moral Values