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Direct linkShaw Chiang Wong; Huey Wen Tan; Kok Hor Ooi – Australasian Journal of Educational Technology, 2025
Interest in using generative artificial intelligence (GenAI) in design education is growing, yet its impact on students' creative processes and motivation remains underexplored, especially in advertising design. This qualitative exploratory case study examined how GenAI tools influenced 12 undergraduate graphic and multimedia design students…
Descriptors: Advertising, Artificial Intelligence, Technology Uses in Education, Undergraduate Study
