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Direct linkMandy Barefoot; J. Michael Martinez – Sport Management Education Journal, 2025
Sport-sales-specific coursework is emerging as a crucial addition to sport management curricula for a variety of institutions. However, a new sport sales course can present instructors with the unique challenge of developing a course without any departmental precedent. The current study collected syllabi from recent sport sales courses to provide…
Descriptors: Team Sports, Sales Occupations, Merchandising, Salesmanship
