This study investigates the language ideologies manifested in the linguistic hierarchies produced by relevant EU governmental/political institutions through their language requirements for visa application documents. Based on the theoretical framework of Language Management Theory (LMT), this study employs a mixed-methods approach, combining…

The paper investigates YouTube teachers' identity construction within dominant language ideologies. Drawing on the constructs of language teacher professional identity, social media micro-celebrity persona, linguistic entrepreneurship, and raciolinguistic ideologies and online persona, the study analyses banner images, biographies, and…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…