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Direct linkMohammad Saleh Torkestani; David B. Dose; Taha Mansouri – Marketing Education Review, 2025
The advancement of artificial intelligence is reshaping the marketing landscape, underscoring the need to integrate prompt engineering into marketing education. This study presents a conceptual framework for embedding prompt engineering within marketing curricula, rooted in established educational theories. An integrative literature review and…
Descriptors: Business Education, Artificial Intelligence, Computer Literacy, Marketing
Kaushal Kumar Bhagat – Commonwealth of Learning, 2025
This synthesis report summarises the impact of technology-enabled learning (TEL) initiatives by the Commonwealth of Learning (COL) across Member Countries, emphasising the role of TEL in enhancing educational outcomes. The report provides an overview of blended learning (BL) interventions, highlighting successful strategies, technological…
Descriptors: Literature Reviews, Blended Learning, Intervention, Technology Uses in Education
