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Developing Enrollment Intentions for Work-Based Learning That Uses Artificial Intelligence (AI): Aspects for Marketing Interventions for Higher Education Institutions
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Eiman Negm – Higher Education, Skills and Work-based Learning, 2025
Purpose: This study investigates the significant determinants that lead different work-field employees to develop intentions to enroll in educational programs that use artificial intelligence (AI). Venkatesh's (2000) technology acceptance model 3 (TAM3) is the foundation for the proposed research model in the current study, presenting a complete…
Descriptors: Work Based Learning, Artificial Intelligence, Computer Uses in Education, Intention