The rapid adoption and evolution of generative artificial intelligence (AI) tools like ChatGPT and Gemini have impacted marketing education and practice. This paper introduces a prompt engineering assignment that utilizes generative AI to build critical thinking skills through the development of keyword research strategies, customer profiles, and…

The popularity of ChatGPT raises concerns about the impacts of artificial intelligence (AI) on higher education. While past research explored how ChatGPT, a widely recognized text-based generative AI, can improve productivity and efficiency in education, little is yet known about its impact on course design. Utilizing Bloom's taxonomy and Biggs'…

Background: In computing education, educators are constantly faced with the challenge of developing new curricula, including learning objectives (LOs), while ensuring that existing courses remain relevant. Large language models (LLMs) were shown to successfully generate a wide spectrum of natural language artefacts in computing education.…

The aim of this study is to investigate the effects of artificial intelligencesupported teaching practices on students' attitudes and course outcomes in the visual arts course at the 6th grade level of secondary school. The research was conducted in a private middle school in Mersin province, Turkey, in the second semester of the 2023-2024…