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Filipino Non-Native English-Speaking Teachers and the Contradictions in Their Own Backyard
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Simon Perry – Australian Review of Applied Linguistics, 2025
This paper uses content analysis to analyse a set of websites of English language teaching companies in the Philippines and highlights the contradictions between the language ideologies espoused, advertised language policies, and recruitment of local non-native English-speaking teachers. The study highlights trends in recruitment that contrast…
Descriptors: English (Second Language), Second Language Learning, Second Language Instruction, Language Teachers
Analysing Persuasion Strategies in Online Advertising for Third-Hand Cars in Tanzania: Translanguaging in the Virtual Linguistic Landscape
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Gerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025
The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…
Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics