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Crafting and Evaluating Generative AI Prompts: Insights from Students, Educators, and Marketers
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Debika Sihi; Abigail Ryan – Marketing Education Review, 2025
The rapid adoption and evolution of generative artificial intelligence (AI) tools like ChatGPT and Gemini have impacted marketing education and practice. This paper introduces a prompt engineering assignment that utilizes generative AI to build critical thinking skills through the development of keyword research strategies, customer profiles, and…
Descriptors: Marketing, Business Education, Artificial Intelligence, Technology Uses in Education