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Applying the Stimulus-Organism-Behavior-Consequence Framework to Examine the Relationship between Intention, Usage and Recommendation of ChatGPT in Higher Education

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Mohammad Islam Biswas; Md. Shamim Talukder; Yasheng Chen – International Journal of Educational Management, 2025

Purpose: The adoption and usage of generative artificial intelligence tools like Chat Generative Pre-Trained Transformer (ChatGPT) in academia is the subject of increasing research interest. This study investigates the factors influencing the intention, usage and recommendation of ChatGPT among university students by employing the…

Descriptors: Intention, Artificial Intelligence, Natural Language Processing, Technology Uses in Education