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Direct linkMohammad Saleh Torkestani; David B. Dose; Taha Mansouri – Marketing Education Review, 2025
The advancement of artificial intelligence is reshaping the marketing landscape, underscoring the need to integrate prompt engineering into marketing education. This study presents a conceptual framework for embedding prompt engineering within marketing curricula, rooted in established educational theories. An integrative literature review and…
Descriptors: Business Education, Artificial Intelligence, Computer Literacy, Marketing
Juanjuan Wu; Shiman Li; Scott Spicer; Charlie Heinz – Marketing Education Review, 2025
The development of the VR ecosystem presents an unprecedented opportunity for the future of retail. Cultivating the foundational knowledge and skills necessary for retail students to thrive in this environment is essential. This study explores the potential of one such intervention through a Virtual Reality Retailing course that integrates a…
Descriptors: Business Education, Retailing, Computer Simulation, Computer Literacy
