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Improving Retention While Enhancing Student Engagement and Learning Outcomes Using Gamified Mobile Technology

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Wendy James; Grainne Oates; Nikki Schonfeldt – Accounting Education, 2025

There is growing support to the argument that effective use of technology in blended learning initiatives, such as gamification, can influence student retention and combat low levels of student engagement as well as improve academic performance. The aim of this study is to investigate the effectiveness of a gamified mobile application (GMA)…

Descriptors: Accounting, Business Education, Learner Engagement, Instructional Materials