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Direct linkNadine Walter; Omid Asgari; Thomas Cleff – Journal of Marketing for Higher Education, 2025
The customer-based brand equity (CBBE) framework was developed for commercial buying purposes but has been applied in this study to institutional marketing, i.e. to MBA programs in Dutch business schools. Although academic institutions spend significant amounts of their budgets on Marketing, branding research for this field is still limited. To…
Descriptors: Foreign Countries, Masters Programs, Business Education, Reputation
Andrea A. Wirth – portal: Libraries and the Academy, 2025
This paper describes results of a 2023 survey of authors who applied to University of Nevada, Las Vegas (UNLV) Open Article Fund, a fund that supports article processing charges (APCs). The survey sought feedback about the fund's impact, value, and award criteria as well as opinions on other open access topics. Results show that the fund has had a…
Descriptors: Universities, Access to Information, Authors, Attitudes
