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Investigating the Factors That Engage Students to Be Successful in Hybrid Business Analytics Courses
Peer reviewed
Direct linkColleen Carraher-Wolverton; Guolin Lai; Jeremy T. Navarre; Dione Davis; Patricia Lanier – Journal of Information Systems Education, 2025
Business analytics is an emerging and prominent tool in many industries seeking to exploit the advantages of data-driven decision making. Simultaneously, educational institutions are developing and delivering business analytics offerings to equip business professionals with the tools necessary to implement business analytics in modern businesses.…
Descriptors: Business Education, Blended Learning, Academic Achievement, Data Analysis
Juanjuan Wu; Shiman Li; Scott Spicer; Charlie Heinz – Marketing Education Review, 2025
The development of the VR ecosystem presents an unprecedented opportunity for the future of retail. Cultivating the foundational knowledge and skills necessary for retail students to thrive in this environment is essential. This study explores the potential of one such intervention through a Virtual Reality Retailing course that integrates a…
Descriptors: Business Education, Retailing, Computer Simulation, Computer Literacy
David Kocsis; Morgan Shepherd; Daniel L. Segal – Journal of Information Systems Education, 2025
This paper describes the development of a training module to improve students' individual online behaviors. We developed this module to integrate cyber hygiene concepts into a hands-on learning activity where students develop and secure a mobile web application using the Salesforce Developer tool. This new module aims to prepare the next…
Descriptors: Computer Software, Information Security, Computer Science Education, Teaching Methods
