Publication Date
| In 2026 | 0 |
| Since 2025 | 1 |
Descriptor
| Accuracy | 1 |
| Artificial Intelligence | 1 |
| Business Education | 1 |
| Computer Software | 1 |
| Course Descriptions | 1 |
| Curriculum Design | 1 |
| Educational Change | 1 |
| Intervention | 1 |
| Marketing | 1 |
| Student Surveys | 1 |
| Teaching Methods | 1 |
| More ▼ | |
Author
| Alex Reppel | 1 |
| Forrest Watson | 1 |
| Julie Stanton | 1 |
| Stefanie Beninger | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkStefanie Beninger; Alex Reppel; Julie Stanton; Forrest Watson – Journal of Marketing Education, 2025
The emergence of generative AI (GenAI) has illustrated that higher education needs to adapt to the technology. Its speed of evolution requires that we adequately prepare students for an ever-changing landscape. Toward achieving that aim, we draw on the concept of interpretive flexibility, where the interpretations, uses, and outcomes of a new…
Descriptors: Business Education, Marketing, Artificial Intelligence, Computer Software
