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Direct linkMohammad Saleh Torkestani; David B. Dose; Taha Mansouri – Marketing Education Review, 2025
The advancement of artificial intelligence is reshaping the marketing landscape, underscoring the need to integrate prompt engineering into marketing education. This study presents a conceptual framework for embedding prompt engineering within marketing curricula, rooted in established educational theories. An integrative literature review and…
Descriptors: Business Education, Artificial Intelligence, Computer Literacy, Marketing
Hébert, Cristyne; Thumlert, Kurt; Jenson, Jennifer – Journal of Research on Technology in Education, 2022
In this article, we present findings of a research study centered around a 10-week digital production workshop developed specifically for families in an urban school board, a population rich with culturally diverse immigrant families and English language learners (ELLs). The aim of this research was to support parents/guardians in an urban…
Descriptors: Intergenerational Programs, Workshops, Immigrants, English Language Learners
