The rise of social media has opened countless opportunities to explore social science questions with new data and methods. However, research on socioeconomic inequality remains constrained by limited individual-level socioeconomic status (SES) measures in digital trace data. Following Bourdieu, we argue that the commercial and entertainment…

Purpose: The aim of this research is to develop a scale that determines the views of teachers on the efforts of educational administrators to build corporate reputation within the scope of modern education paradigms. Design/methodology/approach: The research is based on a scale development method whose validity and reliability analyzes have been…

This dissertation comprises three cross-disciplinary essays on information systems, marketing, and financial outcomes research for nonprofit service organizations. In our first essay, we explore service quality impacts on the constructs of positive and negative word of mouth, developing and validating a new measurement scale, testing it…

Research Findings: This study aimed to explore parental satisfaction with Puhui early childhood education (ECE) service in China using evidence from a national validation study. The Parent Satisfaction with the Puhui Early Childhood Education Service Scale (PES) was developed and validated with 4,134 Chinese parents, who were sampled using a…

The calibration of test materials generally involves the interaction between empirical analysis and expert judgement. This paper explores the extent to which scale familiarity might affect expert judgement as a component of test validation in the calibration process. It forms part of a larger study that investigates the alignment of the…