The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

This study examines nominal derivational affixes in a multilingual practice in the Philippines involving Hokkien, Tagalog, and English called Lánnang-uè. A feature of this practice is the systematic combination of affixes and roots (henceforth, 'system'). Certain morphological combinations (e.g. Tagalog prefixes + English root) are used frequently…

Traditionally bilingual Maltese school populations are increasingly linguistically diverse, due to intensified migration flows. To shed light on central issues to be addressed by policy makers, school administrators, researchers and teacher trainers, collective beliefs of Maltese primary school teachers regarding their conceptual understanding and…

Colonialism and displacement have not only led to the migration of millions of Irish people and the endangerment of the Irish language, but also to a subjectivity in which it is possible to struggle against the risk of language loss. This paper explores the importance of sharing stories and information about family at second-language Irish…

This book brings applied linguistics and translation studies together through an analysis of literary texts in Chinese, Hindi, Japanese and Korean and their translations. It examines the traces of translanguaging in translated texts with special focus on the strategic use of scripts, morphemes, words, names, onomatopoeias, metaphors, puns and…

Conflicts are an integral part of human communication, significantly shaping social processes and interaction. Conflict is often escalated in news discourse across three linguistic and cultural contexts: English, Russian, and Kazakh. By applying componential analysis, the current study aims to explore the structural and semantic features of key…

This article examines the role of code-switching in recreating the place, Palestine, that contemporary Palestinian memoirist Ghada Karmi was expelled from by providing a close analysis of the code-switched expressions and the plurality of voices and perspectives that this linguistic and cultural phenomenon imply in her work "Return: A…

Considering the contradictions in the structured and static approaches to the nation and national identity observed world-wide and fluid "trans-" approaches to language in applied linguistics and sociolinguistics, the paper explores how national identity is constructed and sustained nowadays, specifically in digital spaces both…

In the field of applied linguistics, the use of multiple languages in educational settings has often been studied from a pedagogical perspective, focusing on teacher practices. In order for multilingual teaching pedagogies, such as translanguaging to reach their full potential, pupils should participate actively in classroom interaction and be…

Research on translanguaging practices of Deaf people have shown their creative multimodal resources to communicate (Kusters 2017; Holmström and Schönström 2017; Moriarty Harrelson 2017). These findings have enlightened disciplines like sociolinguistics and bilingual education and can be equally important for policy makers who make decisions that…

Over the last decade, teachers in Poland have observed an increase in the number of primary school children with bi/multilingual and culturally diverse backgrounds. Regardless of their complex experiences, they face many cultural, social, linguistic and educational challenges upon entering primary school. English teachers are often at the…

Based on an analysis of the video recording and transcript of one lesson chosen by preschool teachers in Luxembourg as an example of translanguaging pedagogy, this article shows the teachers' limited understandings of translanguaging. As a result of a new 2017 multilingual education policy for early childhood, the first author designed a…