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Direct linkLinna Hu; Mardelle McCuskey Shepley – International Journal of Technology and Design Education, 2025
With a focus on the evaluation of conceptual product designs presented in the form of renderings, this paper describes an eye-tracking study in which gaze metrics, design ratings, and overall rankings of designs were measured. To explore the rationales behind fixational eye movements and numeric evaluation outcomes, additional qualitative data…
Descriptors: Merchandise Information, Marketing, Biofeedback, Eye Movements
