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Direct linkBerkovich, Izhak; Perry-Hazan, Lotem – Educational Researcher, 2022
This essay coins and conceptualizes the term "publicwashing." In educational systems and organizations, publicwashing is a symbolic communication that emphasizes organizational publicness for the purpose of a superficial repair of reputation. The essay defines publicwashing and describes its motives and manifestations. Additionally, it…
Descriptors: Educational Change, Reputation, Charter Schools, Public Relations
