NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 4 results Save | Export
"A How-to-Guide for Bringing Artificial Intelligence into Life in Your Marketing Curriculum: A Blueprint for Student Learning and Success"
Peer reviewed Peer reviewed
Direct linkDirect link
Victor A. Barger; Pavan Rao Chennamaneni; Andrew J. Dahl; James W. Peltier – Marketing Education Review, 2025
The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…
Descriptors: Business Education, Marketing, Artificial Intelligence, Teaching Methods
Building Socially Responsible Conversational Agents Using Big Data to Support Online Learning: A Case with Algebra Nation
Peer reviewed Peer reviewed
Direct linkDirect link
Chenglu Li; Wanli Xing; Walter Leite – British Journal of Educational Technology, 2022
A discussion forum is a valuable tool to support student learning in online contexts. However, interactions in online discussion forums are sparse, leading to other issues such as low engagement and dropping out. Recent educational studies have examined the affordances of conversational agents (CA) powered by artificial intelligence (AI) to…
Descriptors: Computer Mediated Communication, Group Discussion, Artificial Intelligence, Safety
The Alchemy Project: A Personalized, Flexible, and Scalable Active Learning Platform to Help Foster Expert-Like Thinking in Chemistry
Peer reviewed Peer reviewed
Direct linkDirect link
W. Russ Algar; Noureddine Elouazizi; Jaclyn J. Stewart; E. Jane Maxwell; Tanya Tan; Zuxing Zhang; Robin Stoodley; José R. Rodríguez Núñez; Andrea S. Terpstra; Jason G. Wickenden – Journal of Chemical Education, 2022
To develop expertise, novice chemistry students require deliberate practice with immediate and thoughtful feedback. Whereas opportunities for practice are often abundant, opportunities for feedback tend to be much scarcer. To address this challenge, we collaborated with students to develop a flexible and scalable online platform called…
Descriptors: Active Learning, Individualized Instruction, Chemistry, Educational Technology
Building Socially Responsible Conversational Agents Using Big Data to Support Online Learning: A Case with Algebra Nation
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Direct linkDirect link
Chenglu Li; Wanli Xing; Walter Leite – Grantee Submission, 2022
A discussion forum is a valuable tool to support student learning in online contexts. However, interactions in online discussion forums are sparse, leading to other issues such as low engagement and dropping out. Recent educational studies have examined the affordances of conversational agents (CA) powered by artificial intelligence (AI) to…
Descriptors: Social Responsibility, Computer Mediated Communication, Group Discussion, Artificial Intelligence