Data-driven marketing analytics courses are integral to modern business management degrees in universities, yet many graduates focus solely on single, separated data analysis techniques during their learning process, hindering effective integration and practical performance. This study proposes that employing the Fishbowl method, which divides…

The esport industry is an ever-evolving field for which students must have industry-specific skills and knowledge if they intend to secure career opportunities. Scholarly curricula and the associated experiential conduits are essential to the acquisition and development of such skills among students. The purpose of this study was to better…

Entrepreneurs build successful businesses by taking innovative ideas from research labs to market. This article describes a pedagogical approach and its outcomes in utilizing a multi-stage, multi-course, and multi-semester capstone integrative project to teach entrepreneurial marketing (EM) of early-stage technologies. Herein we explain concepts…

The interrupted case study is a structured way to engage students in active learning. Interruptions, or pauses for reflection and discussion scheduled within the case-study presentation, provide students with a chance to collaborate and engage in critical thinking. Critical thinking style, which is a measure of how one tends to think critically,…

This generation of students enters a workforce that increasingly demands interdisciplinary thinking to solve complex problems and create sustainable value. The global pandemic, climate crisis, and state of social inequality call for future business leaders to practice a broader intellectual vision to "see" across domains and apply…

Meaningful and impactful learning experiences are rife with failure. And yet, students struggle with framing, tolerating and attributing failure in a positive manner within the post-secondary learning context. This paper explores whether using design thinking as a pedagogical approach might help students learn to tolerate, reframe and attribute…

Live cases, where students work directly with an outside organization to solve real-world problems, can be an immersive learning experience for marketing students. Current scholarship on live case usage in marketing is limited to small samples from a handful of live case devotees. This article draws from a large, international sample of 169…

Understanding sustainability requires a system-wide perspective to guide the interpretation of problems and conceptualization of solutions. A lake sustainability Trust provided an opportunity for students to gain this perspective by examining societal, commercial, and environmental policy perspectives associated with a local endangered lake and…

Unemployment among science graduates in Rwanda remains a pressing challenge due to limited industrial opportunities and insufficient market demand for scientific skills. This study assesses chemistry teachers' entrepreneurial competencies for developing small chemical-based businesses. This study adopted an explanatory sequential design, combining…

This paper applies the concept of a crowdsourcing campaign in the context of entrepreneurial education, and reports the perception of participants in such application in a large business school. The classroom task is to prepare a crowdfunding campaign for their university in a freely available digital platform, having identified a relevant problem…