In this paper I suggest a pragmatic model for the notion of 'information' used in molecular biology in the description of protein synthesis. Discarding any ontological commitments of the term 'information', I propose a view of information based on an analogy with communication. This view could at least supplement the existing information-metaphor…

As newspapers follow editorial work, the author's identity remains in the background. Hence, newspapers' discursive features should be studied from textual perspectives to understand the social dimension of the messages produced in such texts. What is more, pragmatically, the text as a whole and its separate language units with their structural…

Being ubiquitous, language is essential to our everyday existence. Human language is seen to be a traditional field that depends on using words in accordance with intricate standards. In this study, the idea of aggressiveness is investigated from a pragmatic viewpoint. The goals of this research are to identify the aggressive techniques that…

Idiomatics, the scientific study of idiomatic and figurative language, is examined in this article to define the boundaries as a distinct academic discipline. The investigation highlights the significant implications of idiomatics for understanding human behavior, language development, and technological advancements. A sixpart approach to language…

This article unfolds and argues for Biliteracy Metaphor Analysis (BMA), a methodology for examining the interpretation and use of metaphors in canon literature in a biliteracy context, in this case the canon of Danish literature read and interpreted by multilingual students in a ninth grade classroom. BMA combines Spradley's ethnographic framework…

Translation, from a cultural perspective, is the exchange and communication between two distinct cultures, posing a challenge to the translator to possess not only fluency but also a deep understanding of the history and culture of both languages. This study examined the comprehension abilities for translation strategies of native Chinese English…

Richards (2015) states that receptive competence is far more developed in all language users than productive competence and that in L2 learning, new lexis first shows as passive knowledge and later as active or productive competence. Moreover, productive competence is not a natural corollary to receptive competence; rather, the former requires…

Although automation is not a novelty, high hopes are currently pinned on more and more ingenious devices built with Artificial Intelligence (AI). AI has become a key discussion point in the agendas of governments and multinational agencies, with particular interest in educational applications. This article explores parallels between ideas…

Conceptual Metaphor (CM; e.g., Lakoff & Johnson, 1980, 1999; Kovecses, 2020) is central to our thinking and ubiquitously manifested in our language. Given its importance, the teaching of conceptual metaphors has gained much attention in Cognitive Linguistics and Applied Linguistics. While most empirical studies have focused on specific aspects…

This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

In this study, we used Conceptual Metaphor Theory (henceforth CMT) for the benefit of English for Academic Purposes' teaching and learning. CMT underpins how in metaphorical expressions, one concept is understood in terms of another. We argue that CMT can help students understand and master argumentation skills and essay structure, although there…