As higher education continues to focus its attention on first-generation college students, academic libraries are increasingly interested in designing outreach and instruction programs to support these students, especially during their first year of college. This study informs these efforts by implementing a standardized test to assess the…

This article investigates the level of anatomical knowledge of the Hong Kong public and uses the data to help suggest public engagement activities and health campaigns to raise health literacy in the general population. In the annual public engagement event organized by the University of Hong Kong, 250 attendees took a survey assessing basic…

Creation of a framework for Brand and Reputation Metrics in Education represents a significant milestone in the field of marketing and communications in the sector. Stemming from a global collaboration led by the Council for Advancement and Support of Education (CASE), this framework highlights and addresses a critical need for consistent…

Outreach activities have been an ongoing commitment of the American Chemical Society and other scientific organizations, yet formal assessment of outcomes has been infrequent. We have designed a simple, reliable, and robust format for assessing attitudinal and motivational characteristics of participants attending informal public events that…