The advancement of artificial intelligence is reshaping the marketing landscape, underscoring the need to integrate prompt engineering into marketing education. This study presents a conceptual framework for embedding prompt engineering within marketing curricula, rooted in established educational theories. An integrative literature review and…

The promotion and implementation of programming education in primary and secondary schools in the intelligent era are associated with high-quality information technology (IT) teachers who possess programming literacy. IT teachers' programming literacy requires a scientific and reasonable index system for quantitative evaluation. On the basis of…

This empirical study was conducted to develop third-year students' digital competence at Abai Kazakh National Pedagogical University, Kazakhstan and test the effectiveness of massive open online courses (MOOCs) to increase digital competence. Future teachers' digital competence was regarded as a combination of knowledge, skills, abilities,…

This study examines how secondary-school students recognize and relate to artificial intelligence (AI) and the meanings they attribute to it in their everyday lives. Using a quantitative, descriptive, cross-sectional design, we explore the subjectivities of a purposive sample of 576 students from both public and private schools. The analysis…

Drawing on duoethnography, the teacher researchers in the present study interacted with the relevant literature, engaged in dialogs, and shared artifacts to examine their knowledge, beliefs, and practices regarding fairness and justice considerations in technology-enhanced language classroom assessment. Under the domain of knowledge, they…