In today's higher education landscape, there are numerous conflicting pressures that influence how the mix of academic programs institutions choose to offer will evolve. This article describes: (1) The need to understand better how institutions' program arrays are evolving over time in the face of a variety of student, workforce, competitive,…

Longitudinal research on students' interest in higher education showed that interest declines throughout the study program. While researchers reported numerous factors explaining interest on the student level, research on the relationship between the lecturer level and students' interest development is considered scarce. This study aimed to…

Shifts in attitudes toward tourism management have permeated the literature on consumer behavior since the COVID-19 pandemic. Marketing strategies have targeted young people because, in an increasingly digital social world, global travel is especially appealing to this demographic, which feels a sense of isolation exacerbated by the pandemic.…

Institutional Members of the Council of Independent Colleges (CIC) are increasingly offering graduate programs. A decade ago, in 2013-2014, only 45 percent were classified as Carnegie Masters or Doctoral. In 2023-2024, 55 percent fall in these categories. To better understand how independent colleges build, support, and sustain graduate programs…

The history of Adult Education (AE) graduate programs spans almost a century, yet many programs have experienced significant challenges in recent years to remain viable. The purpose of this paper is to understand the struggles AE graduate programs encounter in building, maintaining, and growing programs in North America. We conducted two separate…