In this essay, we explored the feasibility of utilizing artificial intelligence (AI) for qualitative data analysis in equity-focused research. Specifically, we compare thematic analyses of interview transcripts conducted by human coders with those performed by GPT-3 using a zero-shot chain-of-thought prompting strategy. Our results suggest that…

Interaction is a much-claimed attribute of focus group research yet is often deficient in analysis when its essence can become lost. In this paper we aim to develop a flexible framework that can be operationalized and replicated when attempting to encourage and capture interaction. Working as outsider researchers with John Lewis & Partners…

Transcription is an integral part of much qualitative data analysis, yet rarely has it received close attention in debates over the use (or non-use) of "computer assisted qualitative data analysis software" (CAQDAS). This article draws upon a mixed-methods study that involved transcribing conversational interviews with carers, third…

In this article, we use grounded practical theory to develop a practical theory for using "difficult data" in Language and Social Interaction university classes. "Difficult data" are transcribed, audio/video-recorded data that contain language and ideologies that could be offensive, bigoted, or otherwise disturbing. We provide…