The purpose of the study was to identify how the updated refresher course influences the civil servants' readiness to promote or restore the reputation of Ukraine in the setting of crisis communication. The study used qualitative methods and tools for baseline analysis of the currently delivered refresher courses for civil servants and…

Chinese higher education institutions are facing an increasing threat of campus crises, especially the academic and sexual misconduct of faculty members, which have caused severe impacts on the reputation and development of universities and colleges. Crisis communication strategies are one of the critical measures for universities and colleges to…

Reputation management (RM) is initially applied within business research, whereas under the premise of commercialisation of higher education (HE), this concept has been widely studied in HE realm. China, as one of the emerging countries in global competitions, RM was initially borrowed from Anglo-Saxon HE, and it gradually developed in Chinese HE.…

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

The COVID-19 global pandemic was an unanticipated educational crisis (Reyes-Guerra et al., 2021) that forced international schools to close and leaders to contend with extreme volatility, uncertainty, complexity, and ambiguity (VUCA) (Kaiser, 2020; Singhal, 2021). COVID-19 created opportunities to "re-focus, re-energize, and try new…

Global higher education, including that of Asia, has been facing many challenges, notably declining government funding and simultaneously increased influences of neoliberalism on its outlook, aspirations, policies and practices. This reality has put the role and purpose of higher education (HE) under testament, particularly in unprecedented…