The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

Team-based project (TBP) has been implemented in some universities to encourage students to be creative and motivated to develop some projects. However, not all EFL teachers in higher education can effectively apply TBP in generating the projects, including English instructional tools for young learners developed by EFL pre-service teachers. This…

The enrolment of Chinese middle-class children in elite international kindergartens is a big education industry in China. Our paper is situated in the broader sociology of elite schooling which has yet to fully explore how middle and upper middle-class parents are increasingly sending their children to elite international kindergartens. We present…