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Sharma, Sunny; Rana, Vijay; Malhotra, Manisha – Education and Information Technologies, 2022
Web recommendation systems are ubiquitous in the world used to overcome the product overload on e-commerce websites. Among various filtering algorithms, Collaborative Filtering and Content Based Filtering are the best recommendation approaches. Being popular, these filtering approaches still suffer from various limitations such as Cold Start…
Descriptors: Web Sites, Purchasing, Computer Software, Profiles
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Linwan Wu; Allyssa Andrews – Journal of Advertising Education, 2024
Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…
Descriptors: Advertising, Professional Education, Teaching Methods, Purchasing
Jeff Schiel – ACT Education Corp., 2024
Disparities in technology access currently exist for adults, but do they also exist for high school students? If so, might the disparities have lessened since ACT first investigated this matter? This study examined high school students' access at home and school to four types of technological devices (desktop computers, laptop computers, tablets,…
Descriptors: High School Students, Student Attitudes, Access to Internet, Access to Computers
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Canese, Valentina; Mereles, Juan Ignacio; Amarilla, Jessica Andrea – International Journal of Technology in Education, 2022
The advent of COVID-19 generated unprecedented disruptions in the education sector throughout the world. This study presents a comparison of teacher characteristics, perceptions about the development of online educational activities and the difficulties experienced at the beginning of online teaching implementation and at the end of 2020 in…
Descriptors: Teacher Characteristics, Foreign Countries, COVID-19, Pandemics