Classification, a fundamental data analytics task, has widespread applications across various academic disciplines, such as marketing, finance, sociology, psychology, education, and public health. Its versatility enables researchers to explore diverse research questions and extract valuable insights from data. Therefore, it is crucial to extend…

Strategy theory recognises outer general environmental mutations in the legal landscape as compelling dynamic forces of business competition. Thus, the latest EU directive on data protection constitutes an uncharted event for testing organisational adaptability. This research aims to understand the impact of GDPR and the endeavours towards the…

Purpose: Judging bias is ironically an inherent risk in every competition, which might threaten the fairness and legitimacy of the competition. The patriotism effect represents one source of judging bias as the judge favors contestants who share the same sentiments, such as the nationalistic, racial, or cultural aspects. This study attempts to…

Statistical competitions like ASA DataFest and the Women in Data Science (WiDS) Datathon give students valuable experience working with real, challenging data. By participating, students practice important statistics and data science skills including data wrangling, visualization, modeling, communication, and teamwork. However, while advanced…

Academic libraries and their staff are increasingly involved in the Research Data Management (RDM) practices and processes in their universities. This article explores the impact that such initiatives have on the image and identity of academic libraries. This paper proposes that involvement in and leadership of RDM university practices has the…

Organizations are keenly interested in data gathering from websites where discussions of products and brands occur. This increasingly means that programmers need an understanding of how to work with website application programming interfaces (APIs) for data acquisition. In this hands-on lab activity, students will learn how to gather data from…

Higher Education Institutions (HEIs) are involved in an evolution to a new model of university called "digital university." This model implies not only adopting new technologies but also developing an organizational strategic transformation which includes information, processes, human aspects, and more. Because an organization's digital…

This case study delves into the intricacies of internationalization in higher education through the lens of phenomenology and Interpretative Phenomenological Analysis (IPA). Based on original research with 30 international students and staff across three UK institutions, the study reveals the hidden dimensions of xeno-racism, angelism, and ethical…

Although academics are increasingly expected to share their research data and materials with other academics, many appear reluctant to do so. While extant research emphasises commercial involvement and peer influence as determinants of withholding behaviour, we hypothesise that the volume of competing commitments plays an important role in…

In the last decade education has experienced a shift from privatization to commercialization. This paper argues that the commercialization of education has evolved more recently as a result of artificially intelligent corporate players, enabling forms of insights sales called 'Dark Advertising'. It unpacks how Dark Advertising are profiting from…

This research explores the perspectives of marketing students and educators about the Big Data courses in marketing education programs. It also examines drivers that predict interest on the part of marketing students in taking Big Data courses. Data was collected through interviews with 20 marketing educators, and a survey was completed by 480…

Over the past few years, academics have undertaken initiatives to bridge the gap between theory and practice in the ever-growing field of business analytics, including implementing real-life student projects in all shapes and forms. Every year since 2015, Manhattan College has invited student teams from across North America and elsewhere in the…

Anecdotal evidence suggests that students with quantitative business majors (e.g., finance, accounting, data analytics, economics) outperform students from less quantitatively rigorous majors (e.g., management, human resource management, marketing) on a business simulation game at a mid-sized, southeastern, public, AACSB accredited university. We…

How does the presence of information, or lack thereof, affect consumer behaviors and firm outcomes in the context of digital economy? My dissertation examines this broad question in three different empirical contexts. In the first chapter, I study how providing brand information influences the performance of job ads on an online job search…

This original research is directed towards the information literacy of international master's students, focusing on the evaluation of their information-seeking behaviour during competitive and business intelligence processes, together with the subsequent verification methods they use once the desired information is found. During this research, 207…